Core Belief: We believe that every university student should have a great bike.

Purpose: Joe Bike, makes it easy for students to get their bike and gain independence in mobility.

– Help: We are a service designed to help students get on their bikes every day. – Students – We serve university students who want to get around campus quickly and reliably.
– Like Ownership
– Ownership can be redefined as a temporary relationship vs. a long-term commitment
– Satisfyingly – The feeling you get when you make a smart decision for yourself and our planet.
– Smart – We are a whole new way of owning a bike. Traditionally, you buy a bike. We offer an easy way to “lease” a bike. Included in the lease are benefits that take all the stress out of owning a bike: 24:7 maintenance, 100% theft protection, and the ability to turn in your bike when you’re done for the school year.

Vision: We envision a student campus life where bike mobility is easily accessible, creating freedom of movement for all while instilling healthy habits and experiences while doing our small part for the planet. Emotional Territory: Free. Fun. Hassle-free. On My Terms. Tagline: Bike now, worry never.

The brand identity created to highlight the values and purpose of this brand and create a high level of recognition on the streetscape, whether it’s parked or rolling by.