Skip to main content

Brandegree

CAPABILITIES

Clear capabilitiesBuilt around whatthebusiness needs

We combine brand strategy, identity, motion and digital around one clear objective. Start with one capability or connect several into a scope built for your business.

CHOOSE A CAPABILITY Select one to explore its scope.
Designer refining a brand identity system on a drawing tablet, with logo studies on the desk Inside our Tangier studio

BRAND FOUNDATION

A clear direction for every brand decision

We clarify what the brand should stand for, who it needs to matter to and how it should compete, so identity, communication and growth start from the same direction.

A FOCUSED SCOPE

The exact combination is shaped around the business need, priorities and rollout.

Diagnosis
& Focus

  • Business change and priorities
  • Current perception and gaps
  • Category and competitive context
  • Decision principles

Positioning

  • Value proposition
  • Brand promise
  • Distinctive angle
  • Strategic narrative

Audiences
& Messaging

  • Priority audiences
  • Key messages
  • Tone of voice
  • Activation priorities

Naming
& Architecture

  • Brand or product naming
  • Parent brand and divisions
  • Offers and product ranges
  • Scalable hierarchy

THE VALUE IT CREATES

Align decisions around a position people can understand and choose

Stand apart

Make the difference from competitors clear.

Move with confidence

Give every important brand decision one shared direction.

Build for growth

Keep offers and communication coherent as the business evolves.

IDENTITY SYSTEM

A distinctive identity system, ready for real use

We design the visual identity, establish clear rules and create the assets, templates and key materials needed to keep the brand distinctive and consistent across every important touchpoint.

A FOCUSED SCOPE

The exact combination is shaped around the business need, priorities and rollout.

Identity Core

  • Logo and responsive lockups
  • Colour, typography and grid
  • Imagery and art direction
  • Bilingual and multilingual systems

Guidelines
& Tools

  • Brand book and usage rules
  • Do and don’t examples
  • Templates and master assets
  • Production-ready handover

Applications
& Rollout

  • Business and sales materials
  • Catalogues and editorial
  • Social, signage and event assets
  • Priority launch formats

Product & Packaging Expression

  • Range and packaging logic
  • Concepts, labels and graphics
  • Information and claims hierarchy
  • Print-ready artwork and variants

THE VALUE IT CREATES

Stand apart, build recognition and grow without losing consistency

Stand apart

Create a distinctive presence in the market.

Build recognition

Stay identifiable across every important touchpoint.

Grow with control

Roll out faster without diluting the brand.

MOTION SYSTEM

Motion that explains, promotes and builds recognition

We turn messages, products and campaigns into clear 2D and 3D motion, then prepare each idea for the channels and formats it needs.

A FOCUSED SCOPE

The exact combination is shaped around the business need, priorities and rollout.

Brand Motion

  • Motion principles
  • Logo animation
  • Transitions and graphic language
  • Intros, outros and end cards

Explainers
& Product

  • Explainer videos
  • 2D and 3D product visualisation
  • Product demonstrations
  • Tutorials and walkthroughs

Campaign & Performance Video

  • Launch and promotional films
  • Sales and landing-page video
  • Social video series
  • YouTube, paid social and Google Ads adaptations

Delivery
& Formats

  • Corporate and PR communication
  • Event and display formats
  • Cutdowns and vertical edits
  • Captions, loops and master exports

THE VALUE IT CREATES

Turn attention into understanding, recognition and action

Explain clearly

Make products, services and messages easier to grasp.

Be remembered

Build recognition through a repeatable motion language.

Go further

Adapt strong ideas across channels and formats.

DIGITAL ACTIVATION

Digital experiences and content that make the offer easier to act on

We structure, design and build websites, landing pages and ongoing digital content that clarify the offer, guide action and keep the brand consistent online.

A FOCUSED SCOPE

The exact combination is shaped around the business need, priorities and rollout.

Web Strategy & UX

  • Objectives and priority audiences
  • Offer and content structure
  • Sitemap and wireframes
  • Journeys and conversion priorities

UI Design & Web Production

  • Interface design and visual direction
  • Responsive pages and reusable components
  • WordPress production
  • QA, handover and launch

Campaign Creative

  • Campaign concepts and key visuals
  • Static and motion ad assets
  • Launch and promotional content
  • Adaptations for paid and organic channels

Social Content & Publishing

  • Content strategy and editorial planning
  • Copy, design and creative direction
  • Photo, video and motion production
  • Scheduling and publishing

THE VALUE IT CREATES

Make the brand easier to understand, trust and choose online

Clarify the offer

Give people a clear path from interest to action.

Build credibility

Make every digital touchpoint feel considered and connected.

Stay visible

Keep campaigns and content consistent over time.

ONE CONNECTED SCOPE

Start with the needConnect only what helps

Each capability can solve a specific problem on its own. When the business needs more, we connect the right disciplines around one objective, one direction and one usable result.

Define what matters

Clarify the business decision, audience and priority before setting the scope.

Build one system

Keep strategy, identity, motion and digital connected where they affect each other.

Prepare it for use

Document the rules, organise the files and carry the system into the touchpoints that matter.

THE TECH BEHIND THE WORK

  • Slack
  • ClickUp
  • Cinema 4D
  • Adobe
  • OpenAI
  • Meta

BEFORE WE START

Questions worthanswering early

View all FAQs

START A PROJECT

Tell us what you want to achieveWe’ll help define what the project needs

You do not need a finished brief. Share the idea, objective or challenge.We will listen, clarify the priorities and recommend the right starting point.