Frequently asked questions

We create explainers, digital product demos, website and landing-page videos, corporate films, launch and event videos, logo animations and social content. We also develop motion-led advertising creative for channels such as Google Ads and Meta, including variations around one campaign idea. Depending on the brief, the work can combine 2D animation, 3D elements, animated interfaces, typography and footage. We agree which assets you will supply and which we will create or source. Advertising production does not automatically include campaign setup, media buying or campaign management.

A brand film expresses who you are, what you stand for and how you want people to feel about your brand. A promotional video focuses on a specific offer, launch, campaign or action. An explainer makes a product, service or idea easier to understand, while a product demo shows how something works in practice. These objectives can overlap, so we start with the audience, message and intended response. We then scope the approach, duration, deliverables and channel adaptations around that purpose.

Yes. A brand motion system defines how the identity behaves in movement: logo animation, type, transitions, pacing, end cards and reusable patterns across touchpoints. It can be part of a broader brand identity engagement or a separately scoped extension of an existing identity. We can also focus on one video, such as a product explainer for a landing page, without developing a complete motion system. The proposal defines the applications, guidelines, templates and final files included.

We first agree the objective, audience, channels, duration, languages, formats and available materials. For a full production, the process generally follows these stages:

• Script and concept: we develop or review the message, then approve the script before building the sequence.
• Styleframes: key scenes establish the visual treatment using your existing identity or the brand system we are developing.
• Storyboard: we map the scenes, text, action and transitions.
• Animatic, when included: we test timing and the overall flow with reference voice and music where needed.
• Animation: we produce the detailed movement and review the pre-final video.
• Sound and delivery: we complete the agreed voice, music and sound effects, check the master, then export the approved versions.

Voice and music choices are considered early when they affect the pacing. Each stage has a clear approval point, and the proposal identifies which stages your project needs.

Styleframes are still images that show the intended visual treatment of the video: composition, typography, colour, imagery, interfaces and level of detail. For a fuller production, we typically begin with three to five representative scenes, with the number agreed in the proposal. They help you approve how the film will look before we develop the full sequence. The storyboard then maps the story scene by scene, including the action, on-screen text, planned movement and transitions. One validates the visual language; the other explains the sequence.

An animatic is a timed video made from storyboard frames, with simple movement or transitions and reference audio where needed. It lets you assess scene length, text readability, pacing and the relationship between visuals, narration and music before detailed animation begins. It gives a clearer sense of the film’s flow, while movement and visual polish are still provisional. The animatic is included when the project needs this review stage and it is agreed in the scope. Any temporary voice or music is identified before final production.

Yes. We can handle the full production or join at a defined stage. You can supply an idea and brand guidelines, a finished script, a storyboard, designed scenes, footage or a recorded voice-over. We review the material for completeness, quality, usage rights and suitability for animation before confirming the scope. If assets need to be redrawn, separated into layers or adapted for the intended formats, that preparation is included in the quote. Animation-only work is possible when the supplied materials support it.

Duration is one factor, but the investment mainly reflects the creative, technical and delivery work required. A short animation with complex scenes can involve more work than a longer, simpler sequence. The main factors are:

• Whether we develop the concept and script or work from approved material.
• Styleframes, storyboard, animatic and the number of review stages.
• The number of scenes, animation complexity, 2D or 3D work, and any graphics, illustrations or footage to prepare.
• Voice-over production, talent, recording, languages and usage rights.
• Music research, the number of options, licensing and sound design.
• Resolution, aspect ratios, shorter edits, subtitles and other versions.
• The schedule and any editable source package requested beyond the agreed exports.

We define these items before production so the quote reflects the versions and production stages you actually need.

Yes. We can work with a recording you provide, coordinate recording with professional voice talent, or use generated narration when it is suitable and agreed for the project. We help define the tone, language, pronunciation and delivery, and agree the voice selection before the final mix. The budget depends on the production route, talent, casting options, recording needs, languages and intended usage. Where a reference voice is used in the animatic, we plan for the final recording and any timing adjustments it may require.

Music and sound design are included when they form part of the agreed scope. We can propose background tracks to establish the right energy during the animatic, then add sound effects and balance the music, voice and other audio during finishing. The amount of music research, the number of options and the required usage licences affect the investment. A silent film is also possible when that suits the intended use. Final music, sound treatment and licensing responsibilities are agreed before delivery.

Yes. A project can include a main film and planned adaptations, such as language versions, shorter campaign edits or formats for a landing page and social channels. Examples include landscape 16:9, square 1:1, portrait 4:5 and vertical 9:16, as appropriate for the intended placements. A shorter edit may need a different message hierarchy; another language can change text length and voice timing; another ratio can require recomposing the scenes. These are scoped adaptations, not always a simple crop or export. We agree the version list, translations, durations and technical requirements before production, with each adaptation reflected in the investment.

Yes, when 4K delivery is agreed and planned before production. We consider the resolution of footage and imagery, the detail in graphics, composition settings, rendering and final delivery requirements from the start. Compared with a Full HD scope, higher-resolution production can require additional preparation, processing time and resources, which are reflected in the quote. Requesting 4K after a project has been produced at a lower resolution may require reworking or replacing assets; it is not necessarily a simple export change.

Yes, but the type and timing of a change matter. The agreed revision rounds can cover refinements such as movement, transitions, text readability and finishing within the approved direction. A new script, scene, voice, visual approach or format can affect work that has already been produced. We review the impact and agree any additional fees or schedule changes before proceeding. Consolidated feedback at each approval stage helps resolve the bigger decisions before detailed animation and final sound production.

Yes. We can arrange local filming from our base in Tangier, subject to the brief and production requirements. Shoots in other Moroccan cities are assessed individually, with travel and related costs included in the quote. We do not offer international location filming. We can also edit footage you provide and work from an existing script, after reviewing the material and intended result. Filming, editing and any additional production needs are scoped and priced separately.