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FEATURED ON BEHANCEInDesign (opens in a new tab)
FEATURED ON CREATIVEPOOLEshaa (opens in a new tab)

BILINGUAL BRAND IDENTITY · CASE STUDY

Eshaa

Brand identityBilingual identityLogo designMotion design

Precision, made visible.

A bilingual identity for a Saudi medical imaging engineering company. The symbol draws from radiation, isocenter geometry and the physics behind imaging systems, building a clear visual language for both Arabic and English.

THE CONTEXT

Eshaa is a Saudi medical imaging engineering company providing installation, maintenance, relocation and technical support for advanced medical imaging systems.

THE CHALLENGE

Translate the meaning of radiation and medical imaging into a distinctive bilingual identity without relying on generic healthcare clichés. The system needed to feel precise, premium and industrial, built for engineers, equipment, diagnostics and future manufacturing.

Medical imaging diagrams and visual research for the Eshaa identity.

THE RESEARCH

Where the icon was born.

Before drawing the symbol, we researched the physics of medical imaging. Technical diagrams, engineering drawings and scientific documentation revealed how imaging equipment operates.

The isocenter, radiation beam patterns and gantry rotation axes became the structural foundation of the identity. The icon emerged from the physics of the field.

Geometric construction of the Eshaa radiation symbol.
Rooted in science. Engineered for the field.
Three-dimensional blue rendering of the Eshaa symbol.
Eshaa logo embroidered on an engineer’s blue uniform.

One system. Two languages.

The Arabic and English versions carry equal clarity and confidence across MENA markets and international contexts, from signage and reports to digital communication.

Arabic and English Eshaa logo variations.
White interface icons from the Eshaa visual system.
Eshaa branded social media profile.

Engineered blues for precision and trust.

Eshaa’s primary blues establish precision, reliability and trust. A focused secondary palette adds flexibility across digital, print and environmental applications.

Engineered blue palette and accent colors for Eshaa.
English and Arabic typography selected for the Eshaa identity.
Bilingual Eshaa poster applications.

DIGITAL APPLICATION

Engineered for digital clarity.

Eshaa’s digital presence translates engineering precision into a calm, structured experience. Measured contrast and clear hierarchy guide attention, making complex information easier to navigate.

Every element works with purpose, creating an interface that feels technical, confident and unmistakably Eshaa.

Eshaa medical imaging engineering website design.
Animated Eshaa geometric symbols

Engineering expertise that keeps medical imaging systems performing.

Eshaa branded letterhead in a medical engineering setting.
Eshaa engineer wearing a branded cap and uniform.
Eshaa blue presentation folder and letterhead.
Eshaa engineers in branded uniforms.
Bilingual Eshaa flags outside.
Eshaa brand application beside precision engineering equipment.
Eshaa engineer working on a medical imaging system.
Eshaa bilingual Arabic and English building signage.

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Eshaa medical imaging symbol embossed on a blue surface

Eshaa

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