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Brandegree

BRAND IDENTITY · DIGITAL EXPERIENCE

Arabat

RebrandingBrand identityLogo designUI design

Everyday services, effortlessly connected.

Arabat connects people with trusted independent providers for car care, pet grooming and other everyday needs. The refreshed identity and mobile experience make that connection feel simple, reliable and approachable.

Comparison of the former Arabat logo and the new visual identity.

THE CONTEXT

Arabat is an on-demand app that brings skilled independent service providers to the customer’s chosen location. From car washing to pet grooming, appointments are easy to schedule without coordinating with each provider individually.

THE CHALLENGE

Our task was to replace the dated visual identity with a more modern, professional system while preserving Arabat’s values and recognisable character. The rebrand needed to work across the app, communication and real-world brand touchpoints.

New Arabat logo applied to a phone.
Arabat wordmark embroidered on a white cap.
White Arabat mug on a turquoise surface.
Navy Arabat hoodie with a turquoise sleeve.
Turquoise and navy Arabat packaging tape.
Arabat family services poster on a city wall.
Large Arabat home maintenance campaign on a building.
Arabat family services campaign on a street billboard.
Arabat app message and download buttons.
Arabat app icon on a mobile home screen.
Arabat turquoise sculptural symbol on a branded billboard.
Arabat app icon with a notification badge.
Arabat listing in the mobile app store.
Arabat app displayed on a phone held in both hands.
Arabat app campaign on a transit board.
Woman enjoying a coffee beside the Arabat home services message.

BRANDEGREE

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Arabat wordmark and sculptural symbol on a deep blue background

Arabat

YOUR NEXT CHAPTER

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