THE JOURNAL

A closer look at
what makes brands work

Ideas, observations and lessons from building brands across strategy, identity, motion and digital.

Approved ESHAA symbol with the Latin and Arabic wordmarks stacked beside it.

Building a bilingual identity in Arabic and Latin

Visual Identity

ESHAA geometric symbol embossed on blue material.

A logo is not a system. A system is what keeps the idea intact as the business grows.

Visual Identity

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