The investment required for a visual identity project in Morocco depends on the work involved: clarifying the brand, designing its expression, accommodating different languages and preparing its applications. A useful proposal starts with what the identity needs to do and the support your team needs to use it.
This is not a Brandegree price list. It is a way to separate the parts of a project so that you can compare proposals on the same basis. An estimate without a defined scope rarely tells you enough about the work ahead.
Separate the logo from the identity rollout
One engagement may cover a mark and its variations. Another may include brand direction, typography, colour, an approach to imagery, layout rules and a set of finished materials.
The difference becomes visible when someone needs to produce a presentation, a label or a website. If these uses have not been considered, your team will face a new set of design decisions after delivery. Identify the priority applications early, even if some will be produced later.
Understand what changes the scope
Languages, applications, the readiness of your content and the people involved in approval all affect the work. An identity for a single document requires different testing from a product range supported by a bilingual catalogue.
The strategic context also matters. A business with a clear position brings a useful foundation. A business that is redefining its offer needs to resolve those questions before they become disagreements about visual choices.
Give each deliverable a priority
Create a short list and place each item in one of three groups:
| When | Example and decision to make |
|---|---|
| At launch | Identity files, a sales presentation and document templates. Confirm which materials must be usable on day one. |
| In the following months | A full catalogue, once product information and photography are ready. Plan for it now, even if production comes later. |
| To confirm | Additional applications whose format, content or owner is not yet decided. Keep them visible without assuming they are included. |
This arrangement makes it possible to discuss priorities while keeping the foundations consistent.
Read proposals beyond the headings
Check what “guidelines”, “applications” and “support” mean in each proposal. Do the guidelines explain decisions the team will actually make? Are the applications presentation mockups or finished files? Does support include showing your team how to use the tools?
Also establish who handles writing, translation, photography, font licensing and print preparation. Depending on the project, these may be included, supplied by you or scoped separately. Responsibility needs to be explicit; inclusion should never be assumed.
Ask about editable files and the tools needed to use them. A presentation that your team cannot update creates a different commitment from a template they can maintain themselves. The appropriate choice depends on how often the material will change and who will own it.
Make feedback useful
Refinement works best when it responds to shared criteria: readability, relevance to the audience, consistency or performance in a particular application. “I prefer another colour” opens a discussion. “This colour makes our product references difficult to distinguish” helps the team make a decision.
An approval lead can bring feedback together and communicate a clear response. Their role is to make discussion usable, with the agreed objectives still in view.
Start with the information you already have
To discuss a project with Brandegree, bring your offer, current materials, communication languages, priority applications, target date and an investment range you are considering. You do not need to arrive with a visual style already chosen.
A clear brief helps separate what is essential, what can wait and what still needs a decision. That clarity makes the investment easier to understand and the project easier to manage.
