BRAND IDENTITY · STUDENT MOBILITY

Joe Bike

Brand identityLogo designBicycle brandingArt direction

Bike now, worry never.

A bold, positive identity that makes student cycling feel accessible and effortless.

THE CONTEXT

Joe Bike gives university students a flexible way to keep a bicycle ready whenever they need it. For $24 a month, the rental includes maintenance and theft protection.

THE CHALLENGE

Create a brand identity that makes bike mobility convenient and enjoyable for students. The system needed to carry Joe Bike’s values of inclusivity, boldness, positivity and innovation across the bicycle, communications and campus life.

THE CONCEPT

A modern wordmark separates the person, Joe, from the bicycle while the green “o” suggests a wheel. Fresh green and dark grey give the brand a distinctive, approachable look that works from the bike frame to campaign graphics.