THE PEOPLE BEHIND THE THINKING

Mohamed B.

Founder & Art Director

Ben leads art direction at Brandegree. He writes about visual identity, motion and digital design, with a focus on the decisions that make a brand distinctive and useful in practice.

The eight Finissimo home fragrance bottles together, each with its own illustrated label.

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A logo is not a system. A system is what keeps the idea intact as the business grows.

Visual Identity

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From Mohamed.

Designing a recognisable packaging range

Choosing between a brochure, catalogue and sales presentation

Building a bilingual identity in Arabic and Latin

Clarifying a feature with UI animation

Using an animated logo as a preloader

An app explainer should make the experience clear before listing the features

A logo is not a system. A system is what keeps the idea intact as the business grows.

See how Brandegree could help